Across social media there has been a shift from minimalism to maximalism and aspiring for organised clutter – colour, trinkets, and just more stuff…
Maximalism – the art of curating different things such as colour, patterns and clothing to make something that fits together seamlessly. Many TikTok users describe this as adding ‘personality’ to their wardrobe, bedroom and makeup routines.
This is somewhat reminiscent of the 80s – bright colours and bold patterns seeping into our homes and appearances. The resurgence of eyeshadow and coloured mascara is creating a bold, more colourful society.
Instead of the capsule wardrobe of basic pieces people are prioritising statement pieces and colourful outfits. The realisation has hit that the more unique the outfit, the more compliments and confidence boosting feelings.
Some key trending pieces are the sold out pink striped trousers from Mango and the heavily patterned tops from Pull & Bear Summer line.
Pinterest is now flooded with colourful stripes, polka dots, and mixed patterns while fast fashion is still behind on the times. Previous decades of fashion depict longer lasting trends of colours and patterns distinct to their timeframe. Why does this era of trends last seconds before moving onto the next?
On the positive side, there has been an increasing trend of thrifting and ‘thrift flips’ changing secondhand items into something that fits their style. This is giving people the clothing they need to get colourful secondhand and vintage items that stand-out from the boring fast fashion options.
Colour is now what people are trying to incorporate into their life following the desire for more whimsy instead of a ‘clean girl’ aesthetic. With the pressures of financial struggles, difficulties with careers and the suffering housing market, people are turning to things they can control. Other things that can make them feel happy and confident. Shopping and new outfits. Bright and colourful accessories make getting ready in the mornings so much more fun. The consensus is out – maximalism is the new minimalism.
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